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City of Bellingham Community and Economic Development Committee

BEL-CON-CED-2025-12-08 December 08, 2025 Planning Committee City of Bellingham
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The Bellingham City Council's Community and Economic Development Committee approved four budget and partnership items in a efficient 37-minute session, maintaining tourism promotion funding despite significant challenges from declining Canadian visitation. The committee unanimously approved Bellingham Whatcom County Tourism's $1.49 million 2026 Tourism Promotion Area budget, along with lodging tax budget amendments and recommendations totaling $2.82 million. A creative funding solution was also approved to maintain regional economic development activities by shifting city costs to countywide rural sales tax revenue, freeing up general fund dollars. The session concluded with a presentation on federal housing program accomplishments, showing the city is on track to exceed its 10-year goal of 850 affordable housing units. The meeting highlighted both challenges and innovations in local economic development. Tourism officials reported that Whatcom County remains the fifth-highest visitor spending county in Washington state despite a 3.6% decline in hotel occupancy through October, primarily due to reduced Canadian cross-border travel. However, strong domestic travel helped offset some losses, and the tourism promotion area funding established in 2023 has enabled more sophisticated marketing campaigns with measurable returns. The creative funding arrangement for regional economic development demonstrates how local governments are finding ways to maintain services while addressing budget constraints.

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## Meeting Overview The Community and Economic Development Committee convened at 10:35 AM on December 8, 2025, in the Bellingham City Hall Council Chambers. Committee Chair Jace Cotton presided over the meeting, joined by committee members Daniel Hammill and Skip Williams. Council members Anderson, LaQuest, and Huffman were also present, with some participating online. The meeting lasted 37 minutes and focused on four key agenda items: tourism promotion funding, lodging tax budget recommendations, an economic development partnership amendment, and a federal housing performance report. The meeting carried particular significance as it addressed multiple funding streams that support Bellingham's economic vitality while grappling with the ongoing impacts of reduced Canadian tourism. Each agenda item moved forward with unanimous committee approval, setting the stage for evening council consideration. ## Tourism Promotion Area Budget: Navigating Canadian Tourism Decline Dylan Deane-Boyle, president of Bellingham Whatcom County Tourism, presented the organization's 2026 Tourism Promotion Area (TPA) budget request of $1,488,655. Community and Economic Development Manager Tara Sundin introduced the item by emphasizing that "these are funds that are collected from people that stay in our region" — a crucial distinction during budget-sensitive times. Deane-Boyle opened with a professionally produced video highlighting tourism's economic impact: 3.49 million visits in 2024 generating $775.9 million in visitor spending and supporting 7,724 jobs. "When you create a nice place to visit, you also create a nice place to live," the video emphasized, positioning tourism as community infrastructure rather than merely economic activity. The presentation revealed both strengths and challenges. Whatcom County maintains its position as the fifth-highest visitor spending county in Washington state, remarkable given its smaller population compared to higher-ranking counties. The organization's digital ma…
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### Meeting Overview The Bellingham City Council's Community and Economic Development Committee met on December 8, 2025, to review four tourism and economic development items, including approval of tourism promotion budgets, lodging tax allocations, and a housing services performance report. ### Key Terms and Concepts **Tourism Promotion Area (TPA):** A special district authorized by state law where qualifying businesses pay additional taxes specifically to fund destination marketing and tourism promotion activities. Collections from businesses within the city and unincorporated Whatcom County are pooled together for regional tourism marketing. **Lodging Tax Advisory Committee (LTAC):** A committee that reviews applications and makes recommendations for how lodging tax revenue should be spent on tourism promotion, events, facilities, and related activities that benefit the community and attract visitors. **Bellingham Fanzone:** A planned series of public events and activities in Bellingham to celebrate the 2026 World Cup, taking advantage of the tournament being hosted in nearby Seattle to attract visitors to the region. **Return on Ad Spend:** A marketing metric measuring how much economic activity is generated for every dollar spent on advertising. In this case, Visit Bellingham reported generating $784 in visitor spending for every dollar invested in marketing campaigns. **EDI Fund:** The Economic Development Investment Fund, funded by countywide rural sales tax revenue, which will now cover the city's contribution to regional economic development activities instead of using general fund money. **CAPER:** The Consolidated Annual Performance and Evaluation Report required by the federal Department of Housing and Urban Development to document how federal housing and community development funds were used and what was accomplished. **Canadian Cross-Border Traffic:** Visitors traveling from Canada to the Bellingham area, which has been significantly reduced (down 22% according to projections) due to various factors, impacting local tourism and hospitality businesses. **HOME Investment Partnerships Program:** A federal program providing funding to help communities create affordable housing opportunities for low-income households through activities like home buyer assistance, rental housing development, and housing rehabilitation. ### Key People at This Meeting | Name | Role / Affiliation | |---|---| | Jace Cotton | Committee Chair, Bellingham City Council | | Daniel Hammill | Committee Member, Third Ward Council | | Edwin "Skip" Williams | Committee Member, Fourth Ward Council | | Tara Sundin | Community and Economic Development Manager, City of Bellingham | | Dylan Deane-Boyle | President, Bellingham Whatcom Cou…
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